Social Media Coordinator

Junior role · Full-time  - Brisbane Based 

GET PAID TO START CONVERSATIONS

We’re TradeMutt, an Australian Social Enterprise. We make the loudest workwear in the country so that people start talking, because a shirt that gets a comment on site can be the start of a conversation that matters. The profits help fund TIACS, a professional and free counselling service for blue-collar workers who just need someone who’s got their back. We’re after a Social Media Coordinator to own our organic channels and our community and help us keep the conversation going.

THE GIST

This is a hands-on, junior role for someone who lives on socials, gets internet culture, and wants to learn fast inside a brand that actually stands for something. You’ll own our organic social presence and be the voice in the DMs and comments. You won’t be doing it alone; you’ll sit in a tight marketing team with a producer who finishes content and a strategist who steers the copy. Your job is to bring the community to life and spread the message.

WHAT YOU’LL OWN

  • Organic social - planning, scheduling and posting across our channels, (think Instagram, TikTok, Facebook, LinkedIn).

  • Community & DMs - you’re the voice in the comments and inbox: replying, starting conversations and looking after our people.

  • UGC - finding and gathering user-generated content from our legends in the wild.

  • Influencer Engagement - Contact and relationship management with creators and ambassadors, briefing them and keeping things moving.

  • Content Creation - Capturing raw content to share with our creative producer or edit yourself. (phone footage, behind-the-scenes, comments, stories).

  • Copywriting - A strong ability to write, whether for captions, posts, briefs, emails, or replying to DM/s and an innate understanding of the different tones and structures required for each.

A NORMAL WEEK MIGHT LOOK LIKE

  • Planning deliverables for the current week, whilst planning the future month

  • Liaising with the Marketing Team for creative ideas and content creation 

  • Editing and creating content. 

  • Building and maintaining strong interteam and interdepartmental relationships.

  • Replying to comments and DMs in the TradeMutt voice.

  • Communicating with customers for permission to repost their photos or stories.

  • Keeping your finger on the pulse of trends, memes, internet culture, and adapting them to the TradeMutt Message.

  • Filming a quick behind-the-scenes content piece at an event or in the warehouse.

  • General photoshoot, event, and activation assistance.

WHAT MAKES YOU THE RIGHT FIT

  • You're a self-starter, motivated, autonomous, and eager to learn.

  • You’re switched on enough to know when to have a crack and when to ask for guidance or support, and can do both.

  • You just get it. You live and breathe the online world; you understand the formats, the sounds, the memes, and what makes people stop scrolling at each given moment.

  • You can write and adapt in a brand voice that’s funny and human without trying too hard.

  • You have the right level of organisation, creativity and flexibility to thrive in a dynamic marketing team.  

  • You have some experience running socials either in a previous role, a side hustle, a uni project, or your own decent following. 

  • You care about the mission. This brand is about mental health and looking out for each other.

NICE-TO-HAVES (NOT DEAL-BREAKERS)

  • Basic shooting and editing on your phone. (TikTok, CapCut, Instagram Edits) 

  • Familiarity with scheduling and social tools.

  • A feel for community management and a bit of paid/boosting know-how.

WHY TRADEMUTT

  • You’ll work in a brand with a genuine purpose.

  • A small, fast, creative team where your ideas can come to life.

  • Room to grow: this is a junior role with a runway to develop.

  • All the good stuff is here: Salary, perks, staff extras & culture.

HOW TO APPLY

Tell us why you’re the one to run our socials; how you do that is up to you…

It could be a piece of content you create, a written piece, or something that completely changes up a job application.

Whatever you do, don’t send it to us from Claude or ChatGPT. You have all the information you need. 

Shoot it to us here - gday@trademutt.com

Attach your current CV and a cover letter tailored to this role.