91% Of teams say mental health is more accepted at work
Kit Your Crew. Change The Culture.
Australia's most talked-about workwear brand — built for businesses that give a damn about their people.
Every order funds free mental health support for blue-collar workers through TIACS.
What are you after?
Pick your pathways
Four ways to kit your business out. Pick the one that fits and we'll handle everything from there.
Most popular
Buy Bulk
Same iconic TradeMutt prints, big team savings. The fastest way to get your crew looking the part.
Get Bulk Pricing →Fully Custom
Bespoke print
Your design, our quality. A fully custom shirt that's 100% yours. Colours, artwork, everything.
Start your project →Make it yours
Bulk + Embroidery
TradeMutt prints your team loves, with your company logo stitched right on. Branded without being boring.
Add your logo →retailers
Wholesale
Stock TradeMutt in your store or online. Join 100+ stockists selling the shirt that sells itself.
Become a stockist →Community
Worn by crews who know the job goes deeper than the work.
The Industry We Love Has a Problem
The Numbers Can't Be Ignored
It's not the job site that's killing tradies — it's the culture. A culture that says suck it up. Toughen up. Get on with it. TradeMutt was built to break that culture. One shirt at a time.
When you kit your business out with TradeMutt, you're not just buying uniforms. You're visibly telling your crew that it's OK to talk — and funding the service that listens when they do.
More likely to die by suicide than in a workplace accident
Construction workers are more at risk from their mental health than their physical environment.
Source: MATES in Construction / Blokes Psychology
Blue-collar workers die by suicide every year in Australia
That's one every two days across construction, mining, and energy sectors.
Source: Institute for Health Transformation, Deakin University
Of male suicide deaths — tradies are the most affected occupation group
The single most overrepresented group in Australian male suicide statistics.
Source: Suicide Prevention Australia / ABS 2024
How a Shirt Changes a Life
TradeMutt's Theory of Change is a five-step process backed by our own research — showing exactly how a shirt becomes a conversation, becomes a check-in, and eventually becomes someone getting help before it's too late.
Step One
Shirts start conversations
How it Works
A funky TradeMutt work shirt turns heads, leading people to ask “What’s that all about?”
Why it matters:
Sparked curiosity leads to casual conversations about mental health.
90% of TradeMutters share the mental health message behind the shirt
Step two
Mental Health becomes visible
How it Works
Visual recognition of TradeMutt shirts lead to more regular conversations which become informal check-in’s
Why it matters:
Regular check-in’s build connection and encourage open communication.
98% of TradeMutters are checking in on their mates
Step three
The community grows
How it Works
TradeMutt is easy for blue collar workers to jump on board. Wearing TradeMutt signals that you are part of a crew with shared values. The loud prints make it easy to spot other Mutters in the wild.
Why it matters:
Feeling a sense of belonging and connection to a community with shared values boost’s self confidence - a superpower that everyone deserves.
86% of TradeMutters say that those they encounter are more confident to talk about mental health
Step four
Changing Workplace Culture
Key actions
Work crews jump on board Funky Shirt Fridays. Having a set day where teams all wear TradeMutt creates a ritual built on connection and conversation.
Why it matters:
The weekly ritual of wearing TradeMutt builds connection and instantly removes barriers around mental health. A well connected workplace empowers individuals to speak up and seek support when they need it.
91% of TradeMutters say mental health conversations become more accepted at work.
Step five
Behaviours Change
How it Works
By making it easy for blue collar workers to embrace the topic of mental health and wellbeing, a generational shift in both attitude and help seeking behaviour happens.
Why it matters:
Because that is the entire goal. Blue collar workers are talking about mental health and seeking support rather than suffering in silence.
67% have referred someone to TIACS while wearing TradeMutt
Every Order Funds Free Counselling
50% of every TradeMutt profit goes to TIACS — a free, professional mental health counselling service built specifically for blue-collar Australians.
No cost. No referral. No waitlist. Just a text or call from wherever they are — a ute, a smoko room, or a bedroom at 9pm.
Up to 8 free sessions with the same qualified counsellor. Because one chat isn't enough.
Your business orders TradeMutt shirts for your crew
50% of profit goes directly to funding TIACS
Your worker's shirt starts a conversation on site
They text TIACS at 9pm when they're doing it tough
A counsellor picks up. That worker gets support before it's too late.
The Business Case
Numbers Your Board Will Appreciate
A uniform decision that's also an ESG story, a team culture initiative, and a measurable social impact. All in one order.
Measurable Impact
50% of profits go to TIACS — a number you can put in your ESG report, your safety committee update, and your team newsletter. It's impact you can actually quantify.
Safety Culture
Mental health is a safety issue. A worker struggling in silence is a liability on site. TradeMutt makes mental health a visible, normalised topic — before it becomes a crisis.
Staff Retention
Teams that feel their employer gives a damn about them stay longer. A TradeMutt order signals louder than any memo that your crew's wellbeing is a priority — not just a policy.
Ready to Kit Your Crew?
Not Sure Where To Start?
Talk to our B2B team — we'll find the right option for your crew and your budget. No hard sell. Just straight answers from real people.
