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Early starts. Long days. Weather that doesn’t care. You push through. You get it done. You look after your crew.
Tradies are the backbone of this country. Always have been.
But that toughness has come at a price.
Because when everything’s about getting on with it, there’s not much room left to speak up when things aren’t right.
“She’ll be right” isn’t helping anyone.
How it Works
A funky TradeMutt work shirt turns heads, leading people to ask “What’s that all about?”
Why it matters:
Sparked curiosity leads to casual conversations about mental health.
90% of TradeMutters share the mental health message behind the shirt
Step two
How it Works
Visual recognition of TradeMutt shirts lead to more regular conversations which become informal check-in’s
Why it matters:
Regular check-in’s build connection and encourage open communication.
98% of TradeMutters are checking in on their mates
Step three
How it Works
TradeMutt is easy for blue collar workers to jump on board. Wearing TradeMutt signals that you are part of a crew with shared values. The loud prints make it easy to spot other Mutters in the wild.
Why it matters:
Feeling a sense of belonging and connection to a community with shared values boost’s self confidence - a superpower that everyone deserves.
86% of TradeMutters say that those they encounter are more confident to talk about mental health
Step four
Key actions
Work crews jump on board Funky Shirt Fridays. Having a set day where teams all wear TradeMutt creates a ritual built on connection and conversation.
Why it matters:
The weekly ritual of wearing TradeMutt builds connection and instantly removes barriers around mental health. A well connected workplace empowers individuals to speak up and seek support when they need it.
67% of TradeMutters say mental health conversations become more accepted at work.
Step five
How it Works
By making it easy for blue collar workers to embrace the topic of mental health and wellbeing, a generational shift in both attitude and help seeking behaviour happens.
Why it matters:
Because that is the entire goal. Blue collar workers are talking about mental health and seeking support rather than suffering in silence.
67% have referred someone to TIACS while wearing TradeMutt
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