So we made a workshirt
Yes seriously...
This shirt is loud, it’s lairy and it gets the conversation going. It makes you go “What’s this all about”
70
The Problem
70%
Of construction workers feel uncomfortable talking about mental health
We're changing that.
"When you guys first came about I thought you’d never catch me wearing a shirt like that, now I’m up to something like 10 shirts making an order of a work shirt and a full print once a month."William C · Tradie, QLD
10,000+
5-star reviews
Early starts. Long days. Weather that doesn’t care. You push through. You get it done. You look after your crew. Tradies are the backbone of this country. Always have been.
But that toughness has come at a price. Because when everything’s about getting on with it, there’s not much room left to speak up when things aren’t right. “She’ll be right” isn’t helping anyone.
Real people. Real job sites.
Real people. Real job sites.
91%
The Solution
91%
of legends wearing trademutt say mental health conversations have become more accepted at work
This is how a shirt changes a culture.
We call it The Shirt Effect
01
Shirts start conversations
How it Works
A funky TradeMutt work shirt turns heads, leading people to ask “What’s that all about?”
Why it matters:
Sparked curiosity leads to casual conversations about mental health.
90% of TradeMutters share the mental health message behind the shirt
02
Mental Health becomes visible
How it Works
Visual recognition of TradeMutt shirts lead to more regular conversations which become informal check-in's
Why it matters:
Regular check-in's build connection and encourage open communication.
98% of TradeMutters are checking in on their mates
03
The community grows
How it Works
TradeMutt is easy for blue collar workers to jump on board. Wearing TradeMutt signals that you are part of a crew with shared values. The loud prints make it easy to spot other Mutters in the wild.
Why it matters:
Feeling a sense of belonging and connection to a community with shared values boosts self confidence.
86% of TradeMutters say that those they encounter are more confident to talk about mental health
04
Changing Workplace Culture
Key actions
Work crews jump on board Funky Shirt Fridays. Having a set day where teams all wear TradeMutt creates a ritual built on connection and conversation.
Why it matters:
The weekly ritual of wearing TradeMutt builds connection and instantly removes barriers around mental health.
67% of TradeMutters say mental health conversations become more accepted at work.
05
Behaviours Change
How it Works
By making it easy for blue collar workers to embrace the topic of mental health and wellbeing, a generational shift in both attitude and help seeking behaviour happens.
Why it matters:
Because that is the entire goal. Blue collar workers are talking about mental health and seeking support rather than suffering in silence.
67% have referred someone to TIACS while wearing TradeMutt
What tradies are saying
and we know it's working
They have said if it wasn't for the TradeMutt shirts I wear and starting the conversation about how you guys help tradies and other industries with TIACS, they said they wouldn't have made it through the rough patches.
For me, being so big on men's mental health, I really feel proud that I've helped in some way.
When you guys first came about I thought you'd never catch me wearing a shirt like that, now, I'm up to something like 10 shirts making an order of a work shirt and a full print once a month.
Ready to get around it?
One shirt. One conversation. That's how it starts.
You don't have to have all the answers. You just have to show up in something that says you give a damn. The rest takes care of itself.
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