We’ve kicked off the new year with a bang after our first shirt release of the year was cleared off the shelves in just two days which caught all of us here at TradeMutt completely by surprise.
For those of you who were lucky enough to jag yourself one of our limited edition “Shrimp on the Barbie” (SOTB) shirts, you can count yourself incredibly lucky because we’ve been getting hounded ever since by TradeMutt lovers who sadly missed out on getting a shirt in time.
SOTB was a bit of a test case for us here at TradeMutt HQ given it was the first time that we brought a placement print shirt to market. For those of you not in the loop with design terminology, a placement print is the controlled position of an artwork within the product. This is different to our usual repeat print process which is the continuous tiling of an artwork all over a shirt. Now, this might not mean much to you, but in the world of fashion and design it was a completely different process for us and one that really broke new ground. The only real difference to you legends is that the production costs for us are higher and so the RRP of the product was also higher than our standard full print work shirts. But from the feedback that we continue to receive from very satisfied customers, the higher cost was well worth it to score such a limited edition shirt. While we won’t be recreating this print, we will certainly look to explore more unique placement print shirt options in the future so watch this space.
While I’m on the subject of print releases, we’ve got some incredibly exciting designs in production this year but just a heads up, we’re doing things a bit differently. Depending on how long you’ve been a mutter for, you’ve probably become fairly familiar with our collection drop cycle - four collections a year released every quarter including three print options across a range of products. Well we’ve decided to change it up a bit this year with a focus on releasing less print options but dropping more frequently. Our plan is to release one print at a time on a monthly basis and with a much sharper product offering with each print collection. This change is inline with our company goal to improve efficiency, improve our stock holdings and iron out the swings in business activity in between drops.
Now, what exactly does that mean for our legendary mutters?
Well first and foremost, we hope that you love what we bring out and that our prints are worn loud and proud in serving their function of starting positive conversations. Sadly though, it means that we likely won’t be able to please everyone's wild hopes and dreams for the different product requests that come through. One example of this is that we won’t be bringing out both yellow and orange high vis work shirts in every print. Instead, our brilliant design team along with Ed, Dan and the wider TradeMutt team decide on which colour hi vis works best with each print. It also means that we won’t be bringing out every design in every style (womens, mens, long sleeve, short sleeve, full button, half button, polo, hi vis, full print etc).
We know that it’s disappointing when you can’t get a particular design in a particular style, but believe me when I say that we have a very dedicated team who analyse various data sets as well as listening to feedback from individual customers and businesses to meet the needs of our broad and diverse community.
As a top tier TIACS Alliance partner, TradeMutt is committed to not only sustaining it’s contribution to TIACS, but hopefully growing that contribution to set a new bar when it comes to using business to create long lasting impact within blue collar industries. To achieve that, we need to ensure that we continue to give our community what they want while continuing to optimize business practices and processes.
As we march on into what is shaping up to be a very exciting year ahead and TradeMutt HQ, our promise to you is that our laser focus remains on ensuring that whether you’re a tradie, truckie, farmer or blue collar worker, together with TradeMutt and TIACS, you’ll never walk alone.